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Promotional Products Don't Work, Unless You Do ThisPromoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t
The Strategies of Bargaining in China - Tips for Successful BusinessA popular saying goes around in China, "Everything in China is negotiable." Shopping, selling and buying seem like games that are played between buyers and sellers on the street stores, vendors or in the wholesale markets. However, as a rule of thumb, don't bargain at large department stores, corporate chains as the prices are fixed, and the sales persons don't have the right to modify them. In the market, everyone is out there to make money, and you have to learn the rules so as not to get something that would throw you into deep regret. 1. Opening with some basic Chinese sentences. Don't worry that it would throw you into a headache Chinese conversation. A few opening up sentences like Ni hao(Hello), Duo shao qian(How much) can put a smile on the face of the sales person and cultivate the relationship. 2. Bring a calculator with you if your Chinese is not effluent enough to carry out a conversation. Do not always think that you can c
China Makes Christmas For the Rest of the WorldChina is the world's biggest manufacturer of Christmas products. China exports nearly 2 billion US dollars worth of Christmas products per year with more than half going to the United States. Most of it comes from Shenzhen in South China's Guangdong province. There are over 3,000 factories in Shenzhen producing artificial Christmas trees. Christmas lights, ornaments and Christmas wreaths are also made here. These items are all made from plastic and metals. Shenzhen is on the coast about an hours drive from Hong Kong. Before 1985 most of these products were mass produced in Taiwan and Hong Kong where the labor was cheap and ports were easily accessible. Taiwan and Hong Kong were not under the strict communist rule of China. By 1985 Taiwan and Hong Kong had developed into huge exporters and their local labor costs had increased. They started looking for a place nearby to ship materials to for assembly by cheaper workers. At the same time China wa
Broadcast Your Message With Self Promotional ProductsWho needs self promotional products? Anyone that is selling or promoting anything. What most self-promoters need is a way to keep their name and contact info in front of their prospects or "suspects"; in short they need a message that keeps on messaging. We all have received promotions in the mail, by visiting salesfolk or at trade shows. At most trade shows, some businesses even give out custom bags so attendees have a place to put all their promo stuff; a promo bag to hold all those promo handouts. Why do businesses bother with promotional materials? The simple reason is they work by spreading messages, themes and images and keeping those messages in front of those that have been targeted. Let's say you are a plumber that gives out magnetic business cards so folks can stick them on their refrigerators. Most plumbers have their business name and contact info on their trucks. A self promotional plumber may also have his magnetic business cards stuck on
Promote Health With Promotional Products For Health Care ProfessionalsPromotional products do more than increase sales and bulk up your patient list. Well-chosen promotional products can help reinforce important health messages and drive home the importance of nearly any health care issue. Many health care professionals are most familiar with promotional products from the receiving end - the pharmaceutical and medical equipment industries are among the biggest consumers of promotional products - but there are many ways that you can use promotional products in your practice. Promotional products make a wonderful addition to any public service campaign. In many cases, raising awareness is the first step toward providing medical care or a cure. There's a wide variety of different types and classes of promotional products to choose from. Some suggestions might include squeezable stress toys as part of an awareness campaign about the harmful effects of stress or t-shirts printed with a health awareness slogan. Your office might give printed pe