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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Wholesale Chocolates Are Crucial to Keep Your Promotional Costs Low

    Wholesale chocolates make advertising much easier for any company. They are an inexpensive marketing medium and can be an excellent step forward, for building up your reputation and carrying your company's message across. These chocolates also provide an easy and less time consuming way of advertising. They will allow the visibility of the product, by displaying the brand name or logo. You will be able to keep a friendly relationship with your customers, most of the times and implement ideas into practice and get inspired to do better in future. 1. Wholesale chocolates include dark chocolates, each composed of a cocoa from different parts of the world. They come in presentation box, which can be personalised with multi-coloured logos, and unique graphics. This will make them look really impressive and grab maximum attention from the wider audience. Your logo will also allow the customers to become familiar with your product. 2. Some of   
  • Cheap Promotional Gifts

    Although you might have an advertisement budget, you could exhaust it quickly when it comes to promotional gifts that you give to thousands of people. What you need is inexpensive items on which you can print your company or organization logo, so that people would remember you whenever they use those products. Here are a few items that can be used as ideal promotional gifts. Mug Mats Mug mats are extremely good items for promotions. They are universally used by everyone at home and in the office. Logos and company names can be easily printed on them in large numbers at a very low cost. It is also possible to get the mats customized with your company logo or message when you order in large numbers. Wholesale Umbrellas Umbrellas are also ideal items for promotion for one particular reason - they have a large canvas area for promoting your message. The entire canopy of the umbrella can be used for advertising your logo o   
  • Advantages of Using Promotional Items to Advertise Your Business

    Many organizations and businesses use advertising promotional products and printed promotional items to advertise their brands and services. This is a great approach as there are a number of advantages to promotional products. When companies consider promotional products to be used for their businesses, the main idea is to promote their brands in an easy, simple and cost-effective way. When promotional items and corporate gifts are given to their target audience, there is a better chance that these products will remain in front of them for long period of time and probably pass through many pairs of hands during their life time. As a result, your company name will remain in front of them and more people will aware of your brand. When companies decide to use promotional products to advertise their brands, some of the key advantages that are in their mind include cost effectiveness, control, connection, simplicity and the ease with which this camp   
  • China Makes Christmas For the Rest of the World

    China is the world's biggest manufacturer of Christmas products. China exports nearly 2 billion US dollars worth of Christmas products per year with more than half going to the United States. Most of it comes from Shenzhen in South China's Guangdong province. There are over 3,000 factories in Shenzhen producing artificial Christmas trees. Christmas lights, ornaments and Christmas wreaths are also made here. These items are all made from plastic and metals. Shenzhen is on the coast about an hours drive from Hong Kong. Before 1985 most of these products were mass produced in Taiwan and Hong Kong where the labor was cheap and ports were easily accessible. Taiwan and Hong Kong were not under the strict communist rule of China. By 1985 Taiwan and Hong Kong had developed into huge exporters and their local labor costs had increased. They started looking for a place nearby to ship materials to for assembly by cheaper workers. At the same time China wa   

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