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Knowledge Base Articles

  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Wholesale Distribution the Right Way!

    Beware of certain whole sale practitioners who are not legitimate companies. Find out about their credibility, by reading more on the testimonials and through word of mouth as well. A lot of wholesalers - to- be have suddenly popped out from no where, on the internet and the number seem to be increasing on a daily basis. Carefully choose your wholesale distributor based on certain credentials. Most of the wholesale promotions they make usually revolve around: The discounts offered by the wholesalers on any products are not low enough to make profit, and the products are usually obsolete or those with less demand. Secondly, the discounts offered on the products are low, but the products are obsolete and of less demand. Thirdly, the products are in high demand but the discounts offered to you, are not lucrative at all. Check online wholesale distribution directories to find out a reliable wholesale distributor. Save    
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • Discount Koozies Make Great Promotional Item for Businesses

    When you're marketing a business you want to stand out and differentiate yourself from the competition. So why would you use the same marketing tactics and promotional items, such as business cards, stickers, and pens like everyone else? Those items are all just going to get thrown in the trash. Instead, offer prospective customers something useful, and you may just drum up more business. One promotional item that continues to grow in popularity are koozies, also commonly referred to as "can coolers", "drink huggies," and "can coolers." You've seen them before, particularly at sporting events and on the beach. They're designed to keep your canned beverage cold, without freezing your hand off. Koozies are commonplace at social events like tailgates, parties, beach gatherings, or even among a small group of friends barbecuing on Sunday afternoons. They also are used as party favors for bachelor parties and even weddings! The gre   
  • Promotional Water Bottles - Advertising That Goes Everywhere

    If you want your business to be noticed but do not have the budget for a big time advertising campaign, then promotional items are one of the best ways to get your business noticed, or to introduce a new product, promote a new service, motivate your employees and thank your customers. From pens to mugs, pewter items and umbrellas, notepads, t-shirts and water bottles--it is all used as marketing and promotional reasons for a company. Promotional water bottles have great advantages that make them suitable for creating hype and buzz on your products and business. One of the most common reasons for why custom water bottles are the most sought after promotional items is because it is oh-so affordable and won't break a company's budget. They are affordable and this is one important criteria you have to look into if you are looking to build buzz. While there are higher priced ones out there, you should go for cheaper types that really stretch your bu