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Knowledge Base Articles

  • What Goes Into Your Promotional Conference Folders?

    Promotional conference folders can be used to promote your business in many different ways. Most often, they're handed out at industry conferences and seminars, either by the organizers or by individual presenters. They may be used in lieu of presentation folders to deliver sales presentations to prospective clients, distributed to employees and sales staff to hold their sales materials or used to hold agendas and meeting materials at board meetings or other important events. What goes into your promotional conference folders depends on their intended use. The Standard Promotional Conference Folder When you organize a conference, the promotional conference folder presents an opportunity to offset some of the expenses of the conference itself. Generally, the conference sponsor earns top billing and their name on the front of the conference folder (along with the most real estate on the conference bag and other promotional materials). Other sponsors are usually invited to   
  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   
  • Wholesale Drop Shippers: Does Starting a Big Online Store Mean Easy Money?

    When people think about the business of wholesale drop shipping, they think: Easy money. Since when has any business been easy money? It all takes work. The problem is that some random person goes online and hears about how amazing the drop shipping business can be, how it's such easy money, that they're going to open up shop doing auctions or set up an online store. How they can work with anyone from jewelry drop shippers to selling wholesale electronics, handbags, gift baskets, and what have you. They think they're going to make a fortune selling wholesale products on the internet and have them drop shipped directly in wholesale from China. Does anyone else see a problem with what I just said? The overall mentality is flawed. People are thinking in terms of easy money. There is no such thing. Imagine with me for a moment: You run an online store which also sells products on eBay and uses auctions for income. You have    
  • The Best Guidelines to Buying Wholesale Merchandise

    Every business owner knows that you need many options to get products at wholesale to put up for sale whether it is an online store or material store. You can find an excess of varying prices and a broad selection from a variety of manufacturers, wholesalers, and even distributors that can supply you with the products you need for your inventory. But with so many deals out there how do you find the best options for wholesale quality products that will really be profitable for your business. Well there is a course of action that many other business owners recommend for purchasing wholesale at the finest rates and highest quality merchandise, and make the profitable for your business. Generally most wholesalers will acquire vast quantities of various products from the manufacturer directly. The greatest saving you can make is in bulk purchases. Despite the fact that most wholesalers require a minimum quantity order, it is not expected that cust   
  • General Wholesale - First Step to Make in Starting a General Wholesale Clothing Business

    At present, general wholesale products are widely distributed all over the world with use of the great innovations of technology. The internet has served millions of businessmen, being a useful tool of increasing the reach of their trading market to the different potential customers around the world. Like wholesale clothing, these products can now easily be sold and purchased online. Wholesalers started by choosing the right products to sell, become part of a wholesaler group, and finally promote their products. In their products' promotions, they do not have to do it all by themselves. They have all planned out and have chosen every vendor or promoter, negotiated with product manufacturers, and already had their reliable suppliers. After all of these, they start selling their products. And in selling their products, they have already differentiated their own original price to the general wholesale purchasing price. Beforehand of getting themse   

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