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Knowledge Base Articles

  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • Wholesale Dropshipper - Finding Reliable Wholesale Dropshipper to Succeed in Online Business

    Wholesale dropshipping is the best start-up for anyone that chose to have home-based business. There are lots of dropshipping companies emerge in the market nowadays that changed the home-based business' point of view. Being an easy to upkeep and manage online business, it allows you to make the best out of your business in marketing field. Wholesale dropshipping business require smaller amount of capital than traditional business. With the convenience of your own home and computer, you can start you own business anytime. Now, you maybe ask yourself on how you can start your own dropshipping company as you have the required means to put the business up. Dropshipping can be profitable once you set up your own ecommerce store and promote your selected products in market. Firstly, you have to select which dropshipping product you want to promote and sell to your store. You can choose from clothing to electronics and products in between. T   
  • How to Buy Wholesale Gifts for Your Business

    When you decide to go into the business of buying gifts wholesale, there are a number of items you should consider carefully as it is the details that will determine in part if your business succeeds or not. One of the first steps to do when selling wholesale gifts is to make sure you have the right business licenses and paperwork in place for the state, local and federal government. This is one of the most important steps you need to do because the penalties are quite severe if the taxes for your town, state and federal government are not taken out in the specific way the governmental authorities want. After this important first step, then the next one or two involve doing some research in determining the best type of products you wish to sell and the method of selling them. This is important because knowing the market and what will sell is crucial to the business. After making these decisions, it is important to find the source of wholesale p   
  • Seasonal Promotional Items - Think Beyond the Holidays

    One of the easiest ways to come up with new promotions for your business or organisation is to time your promotional items and business gifts with the seasons. Holidays are always good times for launching promotions, but there's more to the season than special occasions. If you pick promotional items that appeal to people during specific times of the year, you'll find that you get a much higher response rate than if you just send out generic promo gifts. Here are some ideas for taking advantage of specific seasons with your promotions. New Years Promotions  Everyone is turning over a new leaf after the holidays - a new leaf on the calendar that is. Calendars are one of the best promotional items for the turn of the year - but bear in mind that you won't be the only one sending imprinted calendars to your customers in December. Make them stand out by choosing unique calendars, or by taking the idea a step further. You might choose Year-at-a-glance planners, or prom   
  • Wholesale Business - What Are All the Significant Functions of Wholesalers?

    Wholesalers are the middlemen between the manufacturers and retailers. They mediate between other wholesalers and retailers as well. They buy products from producers and sell them to retailers. In most of the cases they avoid dealing directly with end users. Their functions include negotiating prices with manufacturers, promoting the business, handling the products, processing inventory and data, pricing, budgeting and financing and assisting the clients in marketing. Though the wholesalers can be eliminated, their functions must be taken care of by some other body like producer or the customer or another mediator. Very few manufacturers will have time to concentrate on such marketing activities and they cannot sell piece by piece according to the end user's requirement. Eventually the consumers will not require products in bulk as well. There must be someone to purchase in bulk from the manufacturers and sell them piece by piece to the end use