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Knowledge Base Articles

  • Making the Most of Promotional Merchandise

    Promotional advertising is one of the most cost-effective ways to advertise your business. Smart marketers know the impact that promotional items can have on a business. With the right items aimed towards your target market, your business can see a long-term impact, achieving a variety of company goals. Learn how your business can start making the most of promotional merchandise. You'll be surprised at how far one investment can take your business. What are your biggest company goals right now? Whether they're increasing sales, improving customer retention, motivating employees or a combination of these and other goals, promotional merchandise can be your best solution. There is a huge selection and variety of promotional items currently available on the market. From the trendiest piece of technology to mass distribution pens with your business name branded on the side, you can find the right promotional item for your business - and your target market. While searching th   
  • Get Wholesale Deals From Drop Ship Suppliers - How Drop Ship Suppliers Work

    One of the popular business models that more and more small businesses embrace is the wholesale business. Selling wholesale products are more attractive to buyers simply because they cost significantly lower than those bought in retail stores, malls and boutiques. Because the demand is high, many entrepreneurs find this a viable business. Now, more than ever, is the perfect time to start your own business. Strike while the iron is hot, so to speak. The good thing about getting into this type of business is that supply chain seems so simple and straightforward. First, pick out and identify products that have high market and once you find a buyer, look for a drop shipper who can supply and deliver the product to your buyer. There are a lot of branded clothes, apparel, watches and jewelry sold wholesale in the internet for very low prices. To confirm if a supplier is offering the products on a reasonable cost, compare it with two or three more who   
  • Steps To Attend The Canton Fair

    If you are looking to promote your business in Guangzhou, then Canton Fair is the best event. The trade show is the largest event that is organized in Guangzhou China and is the best platform that showcases China trade. Therefore, it becomes very essential for all business owners to participate in this event, if they want to promote their business in Guangzhou, in particular, or in China as a whole. Given that the Canton Fair is one of the most important events that's organized in Guangzhou, there are certain formalities that need to be fulfilled in order to attend it successfully. Firstly, it is important to obtain an invitation for attending the fair. This can be obtained from a variety of sources including the Foreign Liaison Department of CECF, The Economic & Commercial Counselor's office (Section) of the Embassy (Consulate) of P. R. China, and The Local Representative Offices of China Council for the Promotion of International Trade (C   
  • How to Find Trusted and Reliable Wholesalers for Online Auction Sale Items

    Finding a decent and trustworthy wholesale or bargain supplies for online sale items can be done safely following these steps. Steps 1 Start off with a list of 5-10 different ideas. Check completed listings searches on eBay or similar online auction sites to see what the item generally sells for and the sell-through rate for each one. Thorough market research is the foundation for success. 2 Calculate the real cost of your item to accurately discover the true profit potential on an item. Add the shipping cost and insurance, eBay fees (or equivalent for other advertising), Paypal and/or credit card fees (these can be a real profit killer), packaging costs and labor involved packaging, and any storage costs to the cost of your item. 3 Verify all suppliers found on the Internet. If you are searching for suppliers off your own bat (rather than usin   
  • Promotional Gifts Don't Have to Break Your Promotional Budget!

    If there is one thing you have to do consistently when you own a business, it is advertise and promote. When your name is unknown, so are your products and services. No one will come looking for you if that is the case. However, when you give promotional gifts, you get your name out there to prospective customers and clients. Once your business's name is known, people will seek what you specialize in and allow you to work for them. The first thing to remember about a gift is you have to make it seem like something other than a token give away item. To do this, you need to make it look like a present. The easy way to do this is to place any promotional products into a promotional bag! Bags with tissue paper are currently a common form of "gift wrap", and when you have your business name right on the paper bag, it will put your company's name and logo in the mind of the gift recipient and anyone in their vicinity. With paper promotional bags starting at as little as £0.45, the c   

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