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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Eco Friendly Water Bottles Are Winners - Good For You and Good For the Environment

    What we need in our lives is more eco friendly water bottles, and less of the disposable ones that have become so popular. Not enough people recycle the plastic water bottles that they pick up from every grocery and convenience store across the country. This is leading to a buildup of these plastic bottles in our landfills that is reaching astronomical proportions. The reason that so many  have made the switch to drinking from these prepackaged containers is that the state of our tap water system has gotten so bad, that there is no denying that it is no longer safe for us to drink from it. This is why it was easy for the slick marketing representatives at the bottling facilities to convince us that their products were the way to go. One of the reasons that I say that we should simply consider using more eco friendly water bottles is  that in all honesty, the prepackaged water that we are drinking may not b   
  • A Sports Water Bottle Must Be Carefully Chosen For Your Marketing Campaign

    Your sports water bottle is one of your most important pieces of equipment if you are planning on participating in any sports or if you wish to get in shape at the gym. While it is common knowledge that you need to drink a surprising amount of water in order to function properly, it is not so common a knowledge of just how important hydration is during exercise. When you play in sports or work out at the gym, your body consumes calories and moisture to keep all parts of your body functioning properly. Because of the fast rate which your body consumes water, you need to replenish the moisture as you use it. If you do not, you may find your body not performing nearly as well as you hoped. However, picking the right type of bottle for your needs can be tricky. While many people settle for whatever sports water bottle they happen to come across, picking a bottle that fits your needs is important. If you are at the gym or play a sport where you can    
  • Wholesale Drop Ship - Benefits of Drop Shipping

    There are pros and cons for every business. Drop shipping also has a negative side to it. But it has more positive factors than negative ones. Here are some of the reasons why you should start drop shipping: o Minimal Cash Investments You do not loads of cash to start your own drop shipping. Of course, you will spend some but only very minimal investments. You have to pay domains, promotional methods, and other selling software. o No Need for Inventory In drop shipping you do need to buy in bulk. So, there is no need for storage area or inventories. You will have more time to concentrate on how to promote your product and increase your sales. o You can Sell Anything It is true, that in drop shipping you can sell various products in your website. You will be able to sell any product that is currently in demand right now. It could be the latest perfume, the hottest selling book, the newest video   
  • Success vs Promotional Gifts

    Success is like having chocolates everyone wants them. But success does not come easy for any business organisation. A great deal of planning and hard work goes into making any organisation successful. Every one in the business tries its best to stay in the league. Promotional products today are being used to bring in success and new business opportunities. Promotional gifts bring in a great deal of benefits to their clients. Promotional gifts find various applications in an organisation. They can work as employee incentives as a gift of recognition to clients or as a token of thanks to your customers. Whatever the purpose may be promotional gifts offer an array of benefits to the user. They enhance goodwill, improve productivity levels, give a platform to promote the organisation, brand awareness, enhance customer loyalty, strengthen relationships with interest groups, and the list is endless. Any organisation whether small or big, irrespective of their size can avail t