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Knowledge Base Articles

  • Personalized Water Bottles - 4 Tips for Creating a Successful Marketing Campaign

    Personalized water bottles make for an inexpensive and simple way to promote your business. Inexpensive because the people who receive them hold on to them for a long time, use them often. Simple because you put your logo and your message on them, give them to people, people read your message. Personalized water bottles are not as popular as some other promotional products, say personalized coffee mugs. On the other hand, they're more suitable for some occasion than those other, more popular items. For instance, if your prospects are gym goers, you might find personalized water bottles a better fit. If you and a gym facility decide to join marketing forces, then there's no doubt that they are a better fit than personalized coffee mugs, for instance. Here are 4 tips on how to use personalized water bottles successfully. (Matching event and personalized product is, by itself, insufficient.) 1. Bottles are promotional tools. That   
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   
  • Made-in-China Medicine Testing the World Market

    Many pharmaceutical companies in China are hoping to pass major international certifications, such as certifications from the WHO, EU and Australia. "It is likely that 20 pharmaceutical companies can obtain international certifications this year," said Mr Yu Mingde, a vice-director of China Pharmaceutical Enterprises Management Association. Temptation from the outside 2007 was another record year for China's western medicine export value, up 56% to US$784 million. However, most medicines that went to big markets such as Japan, Korea and Australia were products from foreign companies in China, mainly in the form of export processing trades. Products made by domestic Chinese companies were exported to low end markets such as Nigeria and Pakistan. As Chinese pharmaceutical companies are still weak at proprietary R&D, most of their products are generic copycat drugs. Yu revealed that "the big three markets of EU, US and Japan    
  • Tips When Picking Promotional Gift For New Businesse

    Many business owners arrive at the conclusion that finding a promotional gift for their next marketing endeavor is the way to go. However, they may not know where to turn. There are hundreds, if not thousands, of companies across the internet that offer custom promotional items. While it takes time to sift through the actual items, it's less fun to scour the internet for a company with a proven track record of good customer service, fast shipping and corporate bulk order discounts. Here are a few places to check out. Are you on a shoe-string budget? Don't fret. There are cheap and effective ways of promoting your business, even utilizing the promo gift model! A site like "Poor Richards Promos" may be your best resource because they have a number of promotional gifts and logo products for less than $1. For instance, you can get promotional merchandise with your brand on it like 32-cent calendar magnets, 33-cent imprinted pens,    
  • Top Promotional Products Under $1

    There are many promotional products out there that can be purchased without spending a fortune. For under a dollar, you can hand over useful and attention grabbing gifts to your guests or clients. This allows you to continue on with your gift giving traditions even if you're on a tight budget. And besides, it's the thought that counts. For events or special occasions, you need to keep your cause on someone's mind. The thought of having your company name, logo or slogan in front of a customer's eye everyday is dream come true for advertisers. On top of that, the beauty about today's promotional products is that almost anything can be personalized with a turnaround time faster than expected. So what exactly can have your logo imprinted on that will cost you less than a dollar per piece? Wholesale promotional ceramic coffee mugs might be the answer. Ceramic coffee mugs are traditional products that are inexpensive and generally attractive   

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