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Knowledge Base Articles

  • Raising Awareness With Promotional Products

    What are your marketing objectives? If one of your business goals is to increase brand recognition within your target market, promotional products are the affordable and effective solution your company is searching for. Promotional products get the attention of your target market in a positive way. You can start raising awareness with promotional gifts for your brand very quickly too. What do you want your target market to know about your business? Do they know your business message, its values and goals? Do they know what separates your business from the competition and why your products and services are far superior to anything else available in the marketplace? Ensure that your company message, products and services are portrayed to preferred market sectors in the right manner. Your business can invest in promotional products that address your market sector by gaining their attention through promotional items they want and need. Promotional products can help your busi   
  • Facts You Should Know Before You Use an Eco Friendly Water Bottle Or Any Water Bottle

    We all know that the newest craze is bottled water. There are two important facts that you should know and I would like to give them to you today. First, the bottles that are used are harmful to the environment. Over 60 million plastic bottles are produced, transported and disposed of every day in the U.S.A. It has gotten so bad that some cities are now declaring a ban on bottled water for city use. Some are even adding a tax to help discourage its use by customers. Second, there have been studies that show that the water in bottles is virtually the same as what everyone gets in their taps at home. There is a perception that bottled is better that has been pitched by marketers using words like underground aquifer and pristine mountain springs. If you do even more research on quality of water, you will find that there are many toxic chemicals and organisms that are found in water supplies across the country. I know that when I    
  • Track Suits - The Ultimate Promotional Item

    By adding your company logo to a stylish and practical set of clothing you can reap the rewards of a great promotional item. By adding your company logo to a promotional track suit you are reinforcing your brand and making the company name that is much more visible to the public. Promotional track suits are a useful and versatile clothing item that is practically timeless in style and popularity among men, women and children around the world. There are so many different advantages to adding promotional track suits to your promotional line-up. Track suits have a great deal of usefulness, practicality and appeal to people of all ages. Not only can you be assured that the track suits will be used, which is exactly what you want so that your company logo can be seen in many different places, but they are also quite inexpensive to personalize, create and distribute among your customers. Many company's opt for the standard promotional items such as pens, pencils, Frisbees and    
  • Reusable Water Bottles Are an Excellent Promotional Tool For Any Company

    By offering individuals a way to safely drink a lot of water without having to use the cheap plastic bottles that come with most bottled waters, you can appeal to a wide audience of people and have bottles with your brand on it used frequently by the people you want to reach out to. However, there are a few things that you will want to keep in mind if you want to do a promotional branding campaign. First, reusable water bottles are only as useful as the advertising that is put onto them. Once you have selected the specific bottle that you want to use for your branding campaign, you will need to be very careful about the selection of the logo and other information that you put onto the bottle. When you work with a campaign of this nature, your goal is to make certain as many people as possible reuse the bottle so that others can see the brand on the bottle. This means that you must balance attractive bottles with good looking advertisements. The   
  • Should You Buy Cheap Chinese Promotional Items?

    The Peoples' Republic of China has now become an Oriental backyard and a mass factory base for many cheap products. In the last decade China seems to have proliferated the world's trade and commerce zones in virtually every industry. They are exporting heavy ATV vehicles to promotional items to almost all countries of the world. But recently the Chinese make cheap toxic dolls, glows and promotional items for birthday parties came for world flak in media. Considering that every company and individual wants a good reputation, should one touch any of the cheap Chinese promotional items? They may be good but they are cheap and lethal? Is it advisable for any company to gift away items with the oriental tag? Many questions like low price, quality, and durability are confusing marketing teams looking for innovative ideas. Well, all promotional items coming from China are not bad. They may be cheap and low-priced but they still sell in departmental st   

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