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Knowledge Base Articles

  • Promotional Conference Folders - Ideal Giveaways at Business Events

    Out of the many promotional items and gifts, promotional conference folders are the best give-aways at business events, seminars as well as trade shows. These folders, available in designs and materials such as leather, synthetic as well as fabric can be easily personalised with your company name and logo on it. Conference folders can work to improve your brand image and get you all the visibility you need, primarily in two ways, i.e. your clients and customers and your employees.   Internal Brand Visibility  Your employees know how to ideate, manufacture, supply and market your product and services but don't often realise their relative importance, or for that matter, the scope and size of your business. Using common wholesale stationery may be convenient but may not always work to your advantage.  Check in various departments! Check for all that your employee needs to carry around during a normal working d   
  • How to Source Wholesale Products

    If you’re starting a retail business and looking for products to sell, you’ll need to find reliable wholesale suppliers. Sourcing wholesale products can be challenging, and there are certainly lots of pitfalls that business owners need to look out for. This serves as a guide with some helpful tips for finding the right wholesale product sources for your business in the US. Steps 1 Decide what you’re going to sell. There are many ways to go about this. You want to choose products that are going to sell well, but that the market isn’t completely flooded with. In that case, you would need to be ultra-competitive in order to get sales. Perhaps you make your own items to sell (like handmade jewelry or crafts), or you want to sell fashion accessories or clothing. To determine what kind of items are selling well, you’ll need to look at trends. If you’re opening up a physical store in your area, you’ll need to do some research into local    
  • How Importers And Exporters Can Benefit From The Canton Fair

    If you are into import and export and want to delve into China trade, then Canton Fair is the best way to enter into the Chinese market. The Canton Fair is one of the largest trade shows organized in Guangzhou China, catering to a variety of industries - both commodity as well as service. Trade shows, as many experts believe, are very important events for those in the import and export business. Under these circumstances, it is obvious that in order to make the maximum impact on your business, you should attend trade shows that will help boost your business. The biggest benefit of attending the Canton Fair is the sheer size of businesses or companies you will be dealing with. The Fair boasts of an attendance of nearly 50 trading delegations, comprising of thousands of companies, which opens a huge avenue for promoting your business. Secondly, Canton Fair attracts the best of international buyers, making it the best platform ever availa   
  • Benefits of Promotional Umbrellas

    Advertising with promotional products like pens, caps, mugs, umbrellas, and many more may not be a ground breaking concept for you. For your company, this strategy can prove be a giant leap. You are bombarded with choices and products when you are searching for promotional items. Among all promotional items, if you are catering to a niche and valuable audience, promotional umbrellas can be a better choice compared to other promotional items such as pens, mugs, caps, keyrings, and many more. Promotional umbrellas are regularly used each time there's rain or on a bright, sunny day. These promotional umbrellas make a powerful impact on dozens of potential customers each time they're used. Many companies look at promotional umbrellas as a generous and thoughtful corporate gift. Promotional printed umbrellas are definitely a "step up" from the usual promotional items, and are well appreciated by loyal clients, especially, when they are caught in an unexpected thunderstorm. Wh   
  • Promotional Gifts Should Have Your Name Written All Over Them!

    If you have a promotional budget, giving promotional gifts should be a given. Everyone loves getting gifts and getting something with your business's information on it has the potential to bring in a lot of customers. On each and every promotional item you are giving out, you should make sure your business name shouts out loud and clear. Although there are many pieces of information that can be put on promotional gifts, your business name and logo are the two most critical items. There will be people who do not recognize your logo, even, so having your name prominently printed on each and every promotional product you purchase and give away is crucial. This will give anyone receiving the promotional gifts a chance to check out your website or call your business phone, since they will have the company's name to look up. The order most businesses place information on promotional gifts are as follows: Company name - this piece of information on each and every prom   

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