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Knowledge Base Articles

  • What Is A Promotional Item?

    A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign. Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive. Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program. There are many ex   
  • What Makes the Polo Shirt a Good Promotional Item?

    When it comes to items that are given out as freebies to clients, customers, and employees, there are some general rules to follow that dictate how successful your promotional items will be. When choosing what promotional items use, and choosing designs for your promotional items, it's always important to let these rules be your guide. A good promotional item should be practical, and it should be portable. Ideally it should also have a certain amount of longevity in terms of how long the item remains desirable, but this is a situational requirement and is not always necessary. Practicality and portability are always absolute necessities, and the presence or absence of these factors are big factors in determining the success of your promotional items, and of any associated advertising campaign. Practicality is perhaps the most important concept when it comes to promotional items. Why? Simply because a practical item gets used, and every use of the item means exposure for    
  • Promotional Conference Folders Should Not Be Forgotten

    If your business is planning to hold an important conference in the near future, or if you are planning a business related seminar, you should first consider purchasing promotional conference folders to hand out to your attendees. Not only will promotional conference folders be a great tool to help you write your schedule and keep your papers together for meetings and seminars, but they can also serve as great marketing tools if you give them away. The following paragraphs will discuss some of the benefits associated with handing out conference folders with your name and company logo. One benefit of using conference folders to help build business is the wide range of prices available for the folders. Promotional conference folders can range from relatively inexpensive to quite costly. This factor is beneficial to you, because it means there are promotional conference folders available to perfectly match any budget. If your business is new, and you can't afford the best, you wi   
  • Buying Wholesale Pens

    The pen is an essential writing instrument that has become indispensable for the contemporary world. There are many types available; the ever-available ball point pen, the roller ball point, the fountain pen, and the felt-tip pen. This important writing instrument has been around for thousands of years, starting with the quill pen made from bird feathers dipped in ink, to the reed pen or bamboo pen, with its slight and tapered tip. Over time, technology has helped create more functional versions, which do not require elaborate rituals of using. According to history, the ancient Indians were the first ones to use rudimentary pens made from bamboo sticks and bird feathers from India. In the 500 BC, these type of pens were used to write the text in the old literature of Puranas. Mahabharta and Ramayana. Some of the Dead Sea scrolls discovered used quill pens. With the invention of the personal computer with keyboard input methods have rev   
  • Promotional Products Guide

    Promotional Products Specialists Who doesn't love receiving a free gift? Think about every convention, event, expo, or trade show, that you have ever attended. Chances are the phrase, "I really can't wait to get some free stuff" crossed your mind. You might find it hard to believe but companies live for this. It's a chance to give you, the consumer some type of promotional product in hopes that you will use it or keep it with you. They know that in the future you will promote their company by showing their promotional item to a friend, colleague, or just about anyone. These promotional products can be just about anything: shirts, bags, hats. You name it and it can be a promotional product. Promotional products are not only a superb tool in getting your company recognized, but a necessity. Purchasing a promotional product can go a very long way. Will results be immediate? In some cases, yes. But if you don't see the benefits right away they'll come in due time. Take my own stor   

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