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Knowledge Base Articles

  • Raising Awareness With Promotional Products

    What are your marketing objectives? If one of your business goals is to increase brand recognition within your target market, promotional products are the affordable and effective solution your company is searching for. Promotional products get the attention of your target market in a positive way. You can start raising awareness with promotional gifts for your brand very quickly too. What do you want your target market to know about your business? Do they know your business message, its values and goals? Do they know what separates your business from the competition and why your products and services are far superior to anything else available in the marketplace? Ensure that your company message, products and services are portrayed to preferred market sectors in the right manner. Your business can invest in promotional products that address your market sector by gaining their attention through promotional items they want and need. Promotional products can help your busi   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • Promotional Sports Bags As Corporate Gifts

    Businesses today think of ways on how to promote their products and services to their clients. One of the best ways to promote products these days is to offer corporate gifts such as sports bags and cooler bags. Companies that are related to selling sports equipments often give sports bags to entice their clients to patronize their business. There are lots of benefits of giving this type of promotional items to clients and aside from establishing rapport to clients, it is also a great way for companies to build better brand names. If your company is related to sports, then you can get wholesale bags and have them printed with your company logo. The best thing about using this type of item to promote your company is that they come in varied colors, sizes and shapes thus you can have bags that are custom-made to fit the needs of your company. On the other hand, you can also choose different varieties of sports bags and cooler ba   
  • Top Tips to Follow For Buying Wholesale Promotional Flashlights

    There are several tricks to getting around the world's economy nowadays whether you're looking for a personal or professional boost; there is always one thing that works the best: buying things in bulk. Buying things wholesale can benefit anyone that can afford it. You've heard of wholesale markets or "clubs" that provide food or items sold in bulk for an overall lower price that buying each item repeatedly at individual cost. So buying promotional products wholesale would also be beneficial to your company for three reasons: it will save your company money, your cost going out the door overall will be less, and purchasing the right promotional item will boost sales and client flow altogether. Saving money is something everyone loves doing whether they are an individual, a professional, or a business. Reasons to buy thing wholesale are limitless, but for the sake of time we will focus on this one. Buying imprinted flashlights wholesale   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    

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