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Common Mistakes When Capitalizing On Promotional BagsPromotional bags have given businesses an affordable option for building up their brand to potential customers. With conventional advertising, you would need to allocate a considerable amount of money to achieve your goal of increasing publicity. In reality, however, advertising on newspapers or the television can only provide you with limited exposure. For a minimal investment, bags can bring about optimum results in a short period of time. However, you need to bear in mind the following factors to ensure success. Before everything else, you should first determine your intended recipients. Promotional products are effective when given out to the appropriate customer. Check to be sure that the bag you have in mind will match the age, occupation, sex, or location of the customer. You cannot hand out a shoulder bag intended for a lady to a man and vice versa. The best thing to do is look for something that is generic to both man and woman.
Retaining Customers With Promotional ProductsKeeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi
What Choices are There for Promotional Products?Promoting your business is important. If no one knows about your business, it will not be very successful. One way to effectively promote your business is by offering promotional products. Promotional products get your business's name out to the public while giving them a useful product that will remind them of your business's name over and over. What choices are there for promotional products? There are hundreds of choices. Here are some of the more popular ones. Writing instruments - Ballpoint pens, pencils, highlighters, permanent markers, and other writing instruments are some of the most popular promotional products for a good reason. They are inexpensive, easy to distribute, and appreciated by the recipients. Apparel - Another popular promotional product is apparel. Baseball hats, t-shirts, golf shirts, even boxer shorts can be imprinted with your company's logo and information, and those who wear the promotional items become a walking billboard for
How to Buy Directly From ChinaIn the Internet age, it's easy to find Chinese suppliers for your import business. Business-to-business websites such as Alibaba.com, sz-wholesale.com, okokchina.com PromosMall.com. let you search for items you're interested in buying, or you can post a purchase request. If you find a suitable Chinese vendor, you begin negotiating. Finding a supplier is no guarantee of success, though. You have to check for quality, negotiate prices and be careful that everything you import conforms to U.S. law. Verify Everything Even if the supplier you found online looks like a perfect fit, that doesn't guarantee he's legitimate. Run a background check to confirm his company exists. Look for any charges of labor or environmental violations. A research service such as Globis or China Checkup can investigate the company for you. You can also contact a legal or accounting firm in China to do the research. If the company checks out,
Promotional USB Flash Drives - Buyer BewareWhen you think of the promotional USB flash drive industry what words come to mind? Deception, scandal, fraud? I am guessing no. However, for those looking to purchase customized USB drives those words may be closer to your reality than you think. Buyer beware, this is a perilous industry. The majority of USB drives come from China. Virtually no USB Wholesaler carries inventory. This means that they never physically see your product. Therefore, quality control is a serious issue and the possibility of receiving defective flash drives is pretty high. Below are some of the more common mistakes that wholesale USB consumers make and some advice that will help you avert these pitfalls: Penny Saver #1: Saving $100 can cost you $1000's! Do not put your brand in the hands of an untrustworthy USB provider. Problem #1: Buying low quality wholesale USB's can ruin your professional credibility! 90% of USB horror stories start right here.