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Knowledge Base Articles

  • Prefer Apparel as Promotional Items

    Pens, mugs, mouse mats, umbrellas, conference folders, carrier bags, disc holders, pen stands; all of them have made their foray into the promotional category. They have been in use for various occasions and each item has its own set of advantages to offer. Every promotional item has something unique about it that makes it different from others. Another promotional item that is known for its distinctive nature is promotional apparel. They make fro a great promotional item and have the potential of bringing the very best to your business. Promotional apparel has the ability to take your message to all corners of the city. The best part about promotional apparel is that they don't restrict you to a particular place and keep your brand name confined to a particular surrounding. Promotional apparel is something that will keep your brand name on the move and keeps spreading your message everywhere. The reach and the exposure that promotional apparel has to offer make for its USP. T   
  • What Goes Into Your Promotional Conference Folders?

    Promotional conference folders can be used to promote your business in many different ways. Most often, they're handed out at industry conferences and seminars, either by the organizers or by individual presenters. They may be used in lieu of presentation folders to deliver sales presentations to prospective clients, distributed to employees and sales staff to hold their sales materials or used to hold agendas and meeting materials at board meetings or other important events. What goes into your promotional conference folders depends on their intended use. The Standard Promotional Conference Folder When you organize a conference, the promotional conference folder presents an opportunity to offset some of the expenses of the conference itself. Generally, the conference sponsor earns top billing and their name on the front of the conference folder (along with the most real estate on the conference bag and other promotional materials). Other sponsors are usually invited to   
  • Promotional Products Employees Can Wear

    For many years, many corporations have been using promotional products in their marketing programs. Promotional products and items are available to match the nature and needs of the any individual corporation or business. However, many businesses which depend on customer service are beginning to prefer promotional products their employees can wear, and customers/potential customers can see. The following paragraphs will discuss some of these specific items. Firstly, head wear is one type of promotional product that companies are purchasing to help boost their business. Many types of promotional head gear are available, all listing company information on the individual hat. Some different types of these particular promotional products can include: ball caps sun visors skull caps ear bands Not only can these trendy hats be given away to current customers, they can also be worn by employees, inside and outside of the workplace. Visors are often popul   
  • Promotional Water Bottles - Advertising That Goes Everywhere

    If you want your business to be noticed but do not have the budget for a big time advertising campaign, then promotional items are one of the best ways to get your business noticed, or to introduce a new product, promote a new service, motivate your employees and thank your customers. From pens to mugs, pewter items and umbrellas, notepads, t-shirts and water bottles--it is all used as marketing and promotional reasons for a company. Promotional water bottles have great advantages that make them suitable for creating hype and buzz on your products and business. One of the most common reasons for why custom water bottles are the most sought after promotional items is because it is oh-so affordable and won't break a company's budget. They are affordable and this is one important criteria you have to look into if you are looking to build buzz. While there are higher priced ones out there, you should go for cheaper types that really stretch your bu   
  • Doing Business in Guangzhou China - Things You Should Know

    Guangzhou is China's third largest city; it sits in Guangdong province and is only a two hour train journey from Hong Kong. It's also less than an hour away from Shenzhen and thus offers convenient access to most of the manufacturing heart of the mainland. It is officially a "mega city" with a population in excess of 10 million people, making it more populous than quite a few countries and it can take a while to get used to the size and sprawl of the city. Guangzhou is extremely popular for foreign companies looking to get a hold in South China, it's location is extremely useful as a transport hub and it can be more cost effective than opening a base in nearby Shenzhen which is closer to Hong Kong and thus is more expensive for property as it serves as an overflow to the island's Special Economic Zone status. Setting Up a Business As with all cities in China there are only three vehicles for a foreign company looking to open a   

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