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Knowledge Base Articles

  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s   
  • Wholesale Business - What Should Be the First Step to Start a Wholesale Clothing Business

    Clothing wholesalers are selling products to their customers indirectly through their websites. They actually get some products first. Then become member of some wholesale supplier groups and after that, they start their product promotions. You do not have to get to all the people by yourself. You have the target user groups like vendors and job-doers. You have some deals with the major manufacturers and then you sell the products after the promotion. You have your profit upon the difference between the wholesale buying price and your selling price. If you have a quality supplier in your contact, you are surely getting a substantial amount of profit each time. Before you start selling and launch your business, you have to sort out a few things. You should always keep concerned about the products you are purchasing and selling to your customers. First, you have to decide about your selling products. You can depend on the general wholesa   
  • How To Source And Import From China - Managing Risk

    Importing products from China is a great way to locate new business opportunities and increase profit growth. While the initial stages can be complicated, the payoff in terms of both immediate profit and long-term success is tremendous. Sourcing products from other countries, however, comes with its share of potential risks. It is recommended that first-time buyers follow certain precautions before embarking on any potential transaction. Locate The Right Product The first step is to locate a suitable product that interests you. Try to obtain as much information as possible about the demand for prospective products in your local market. Make sure that sourcing your chosen product from China is truly a cost-effective proposition. Factors like retail margins, VAT, insurance, taxes and freight and currency differences all affect the final retail price and many first-time bargain hunters end up sourcing a product at a price that is too high   
  • 10 Great Reasons to Do Business in Shenzhen, China

    Shenzhen is one of China's fastest developing cities and offers a host of opportunities to new businesses and investors seeking avenues into China. Here's a quick list of 10 great reasons to do your business in the Pearl River Delta. Proximity to Hong Kong - Hong Kong is only 20 minutes away by train, bus, car and only a little further by ferry. This makes it easy to attract international visitors to your new premises. Special Economic Zone Status - Shenzhen's status as a Special Economic Zone offers your business favourable rates of tax, as well as easy business formation at a sensible cost. Climate - Shenzhen is temperate for most of the year with an extremely mild winter, which makes attracting employees easier. Cultural Melting Pot - The city attracts people from all over China as well as having a strong expatriate community, making it simple to find people with the right accent and the right   
  • Wholesale Business - What Are All the Significant Functions of Wholesalers?

    Wholesalers are the middlemen between the manufacturers and retailers. They mediate between other wholesalers and retailers as well. They buy products from producers and sell them to retailers. In most of the cases they avoid dealing directly with end users. Their functions include negotiating prices with manufacturers, promoting the business, handling the products, processing inventory and data, pricing, budgeting and financing and assisting the clients in marketing. Though the wholesalers can be eliminated, their functions must be taken care of by some other body like producer or the customer or another mediator. Very few manufacturers will have time to concentrate on such marketing activities and they cannot sell piece by piece according to the end user's requirement. Eventually the consumers will not require products in bulk as well. There must be someone to purchase in bulk from the manufacturers and sell them piece by piece to the end use   

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