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Knowledge Base Articles

  • How To Define Promotional Products

    As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items. Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products. The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used. Rewards for using promotional products Promotional products are flexible, subs   
  • How to Buy Wholesale from China

    Whatever type of business you are in, there will always be competitors. As a business owner, you’ll definitely be happier when your business is on top of others. But you’re also worried when others are getting their way up to your position. Competitors employ different strategies in business. When you notice a competitor selling the same items at prices less expensive than yours, your competitor will definitely be on top of every customer’s list. This has been made possible because your competitor has obtained a good wholesale price. Through this, both of the competitor’s sales and profits will increase. If you’re a new seller, making massive orders may not seem like an advantage at your end. Large investments are needed which might make you hesitant. However, if you can do it, then give it a try. Doing so will really increase your sales since taking on massive orders is actually cheaper. This should be your goal. When you say massive orders, you will usu   
  • Tips to Buy Wholesale from China

    China is now recognized as the world's factory. Many people from all over the world as well as businesses source their products from China wholesale market and get good margins. The new strategy of retailers all over the world is to buy wholesale from China and sell it in the local markets to enjoy higher profits. China- A Global Market China now manufactures different types of products, starting from simple pins to high-tech electronics. The easy availability of cheap workforce and technological expertise make China manufacturers capable of producing cheap goods. The globalization as well as liberalization policies initiated by different countries have made it far easier to import and export goods to anywhere. The world has now turned out to be one single global market and China is leading this league. In majority of the manufacturing sectors, China is a volume producer now, far outweighing the other nations. Initially, people viewed this wholesale manufacturing move o   
  • Wholesale Promotional Products - The Smarter Choice

    Finding a way to promote your business which makes financial sense is not an easy thing to do, most of the marketing methods are extremely overpriced and the results may not be as good as expected. Small business owners who would like to create good branding for their firm will often find themselves limited by the amount of capital they possess. It goes without saying that marketing can be one of the most expensive operations which is required to get a business going, eliminating marketing from the picture would be just like trying to make a plane fly without any fuel. When it comes to advertising and brand building it is important to keep in mind that the first impression is always important, in other words, if you decide to use the cheapest possible TV advertising campaign chances are that the animation quality might not be the best, this being the case your potential customers might create erroneous assumptions about the quality of your busi   
  • How Can Wholesale Dropshippers Help?

    Drop shipping has become a popular supply chain management option, especially for those who are selling online through auctions or eCommerce sites. Why? The reasons are many, but in general a wholesale dropshipper can help you run the kind of business you want, how you want, and when you want. The service that wholesale dropshippers offer is one of convenience and efficiency. By employing this business model you can avoid a lot of the problems and headaches that are associated with more traditional shipping methods. The drop shipping business model consists of the retailer discovering, listing, and promoting a product. This product should be well researched so you know whether the item is in high demand. Then, if your wholesale dropshipper carries it, you can list it on your eCommerce site or online auction. And this is probably the largest benefit of wholesale drop shipping. All the retailer does is post the item. The actual