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Knowledge Base Articles

  • Shenzhen, China

    Visits China's fastest growing newest metropolises - Shenzhen, China. The city is very well known as the city of sunshine and modernity and a beautiful garden city in South China. I'm sure that by the time you set foot in this beautiful city, you will see how it kept pace with its economic and social development. What's more is that the people living in this city are in harmony with nature. Shenzhen has fast becoming internationalized as China's first special extraordinary economic zone. Unlike other large cities, Shenzhen is a strange place because its history is largely not present tangibly or in a genuine way - yet it is represented by an imitation of world-famous sights such as the Taj Mahal, Eifel Tower and the Great Wall. Despite the absence of these sites, Shenzhen has deep cultural roots dating back over 5,000 years ago but was only founded 27 years ago. In fact, archaeological research has proof that aborigines started occupyi   
  • Common Mistakes When Capitalizing On Promotional Bags

    Promotional bags have given businesses an affordable option for building up their brand to potential customers. With conventional advertising, you would need to allocate a considerable amount of money to achieve your goal of increasing publicity. In reality, however, advertising on newspapers or the television can only provide you with limited exposure. For a minimal investment, bags can bring about optimum results in a short period of time. However, you need to bear in mind the following factors to ensure success. Before everything else, you should first determine your intended recipients. Promotional products are effective when given out to the appropriate customer. Check to be sure that the bag you have in mind will match the age, occupation, sex, or location of the customer. You cannot hand out a shoulder bag intended for a lady to a man and vice versa. The best thing to do is look for something that is generic to both man and woman.    
  • How To Select The Right Promotional Product

    Every business wants to enjoy the high position in the business arena. They should have the highest number of sales, huge profit margin, the best resources, and the dependable employees. All these factors contribute to make your business a hit. Apart from these factors, there is one more factor which plays a crucial role and that is promotional product. Promotional products should be effectively used to build business strategies, consolidating business identity, reinforcing your corporate message, and boosting sales promotions. You can achieve all these activities easily by using promotional products. There are innumerable promotional products available in the market but you have to be careful while selecting the best one from the lot Promotional products should be selected according to your business genre and needs. If you are into leather business, then gifting promotional umbrella won't be a wise decision, instead gift promotional pen in a leather case. By this recipients w   
  • China Makes Christmas For the Rest of the World

    China is the world's biggest manufacturer of Christmas products. China exports nearly 2 billion US dollars worth of Christmas products per year with more than half going to the United States. Most of it comes from Shenzhen in South China's Guangdong province. There are over 3,000 factories in Shenzhen producing artificial Christmas trees. Christmas lights, ornaments and Christmas wreaths are also made here. These items are all made from plastic and metals. Shenzhen is on the coast about an hours drive from Hong Kong. Before 1985 most of these products were mass produced in Taiwan and Hong Kong where the labor was cheap and ports were easily accessible. Taiwan and Hong Kong were not under the strict communist rule of China. By 1985 Taiwan and Hong Kong had developed into huge exporters and their local labor costs had increased. They started looking for a place nearby to ship materials to for assembly by cheaper workers. At the same time China wa   
  • Why Should a Company Select Promotional Chocolates to Advertise Its Business?

    Promotional goods including printed promotional items and corporate gifts are inexpensive and cost-effective as compared to other conventional channels of communications, yet they are more powerful and effective. Printed promotional items like bottle openers, desk sets, passport covers, purses, jumpers, hats, mugs, pens and pencils and many more are delivered among your target audience while corporate gifts are handed out to business executives and employees at seminars, exhibitions, conferences, trade shows and conventions. These printed promotional goods are highly acknowledged by your recipients as they enjoy receiving and using them and your brand gets exposure on the consistent basis. Promotional items are very effective for keeping your brand name in front of your prospects for a long period of time and reminding them of your company regularly. Among different printed promotional items and corporate gifts, I think that promotional sweets