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Knowledge Base Articles

  • What Is A Promotional Item?

    A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign. Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive. Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program. There are many ex   
  • Why Sports Bottles Trump Plastic Water Bottles

    Buying a case of bottled water is convenient. It cuts down on time for busy individuals especially athletes. They can just grab one and go. But did you know that one fourths of bottled water is tap water? Or that the bottled water industry made upwards of 4 million dollars last year? That's a humongous amount of money for something consumers can get practically for free by the turn of a knob in their own home. Cutting down on buying bottled water is not only great on our eco-system but it also saves money. The best solution for this is to get a sports bottle or a permanent water bottle of sorts which can be customized to fit any design. The most obvious and best reason to own a personalized sports bottle is that it's earth-friendly. Bottled water is typically made out of plastic. Plastic is a big detriment to the planet because for one plastic is made from petroleum which is a limited resource. Two, plastic is mostly non bio-degradable. It stay   
  • Promotional Caps Can Improve Your Brand Awareness

    Promotional Caps are among the best ways to improve your brand and market reach in the industry. For businesses and organisations that have tight budget on marketing, then using promo caps is a good way to channel your product, services, or cause to the people. There are actually hundreds of promotional products that can be used in advertising campaigns. Selecting the best item that suits your marketing needs is the initial step to securing successful promotions. While it is a common fact that caps are sold at reasonable price, it is still important to consider the following factors when buying caps for your marketing efforts. Quality Material First off, you must consider only good quality materials when purchasing promotional headgear such as caps. Choose a supplier that only offers durable and excellent materials when buying Promotional Caps. If you buy cheap caps, this will most likely create a negative impression on your customers.   
  • Ho, Ho, Ho! Christmas Promotional Goods

    Christmas is one of the best holidays to maximize your advertising needs. The season of giving will not only make you more generous when it comes to giving promotional goods but it will also make your recipients more grateful in receiving your gifts. However, it can also be a tough time for any advertiser. With the piles of gifts that a customer receives not only from other companies but also from family and friends, it would be hard for them to determine which one came from you. The trick here is making yours more noticeable than the rest. Here are some tips: 1. Keep it colourful. Make your package stand out. A lot of packages over the Christmas holidays are usually wrapped in red and green wrapping. So choose other colours such as bright blue, hot pink and even silvery white. Anything that will look different from the rest. If you can catch your customers attention with your gifts wrapping, you are halfway there. 2. Keep it    
  • Water Bottle Koozies As Halloween Novelty Gifts

    Most people consider koozies something that are used for beer or soda only and are used on cans. Although perhaps the origination of the beer huggers might have been for these purposes, these days there are many more uses, as well as products for things other than the canned beverage. We wish to go into some details about ways in which using these items can be price effective and a real hit to your party guests. Right now they actually sell something called slip on bottle koozies. Basically, they are used for water bottles or other bottled beverages. They are tall and slim and have a fairly large area for customized printing. As the title of these states, they are slip on, which means there is no actual top or bottom. You just slip them up the bottle. There are also closed bottom water bottle koozies. They have the same dimensions as the ones listed above; however, there is a bottom to it, which means you must place your drink inside t