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Knowledge Base Articles

  • Why Should a Company Select Promotional Chocolates to Advertise Its Business?

    Promotional goods including printed promotional items and corporate gifts are inexpensive and cost-effective as compared to other conventional channels of communications, yet they are more powerful and effective. Printed promotional items like bottle openers, desk sets, passport covers, purses, jumpers, hats, mugs, pens and pencils and many more are delivered among your target audience while corporate gifts are handed out to business executives and employees at seminars, exhibitions, conferences, trade shows and conventions. These printed promotional goods are highly acknowledged by your recipients as they enjoy receiving and using them and your brand gets exposure on the consistent basis. Promotional items are very effective for keeping your brand name in front of your prospects for a long period of time and reminding them of your company regularly. Among different printed promotional items and corporate gifts, I think that promotional sweets    
  • Carabiner Keychains: Big Hit Promotional Items!

    "Load bearing" carabiners are commonly used in both the sailing and rock climbing industries. These "real" carabiners are made from aluminum rod or forged steel shaped around a spring loaded gate. Traditionally made in both D and oval shapes, today carabiners can be found in a variety of sizes and basic shapes. Their functionality stems from the gate mechanism which opens with pressure and springs closed when released allowing carabiners to hold and be attached to various objects. This article is concerned not with the load bearing variety of carabiners, but with the much smaller "replica" or "promotional" carabiners used primarily as keychains. Promotional carabiners are about 1/3 the size of "real" carabiners and are no load bearing and not for climbing. They function in a similar way to their load bearing cousins. By way of the spring loaded gate they can be easily clipped to most straps and loops creating a very convenient way to carry k   
  • Promotional Plastic Bags - What You Must Know Before Buying Them

    Promotional plastic bags have become one of the top advertisement methods used to successfully promote a business or service in the most cost-effective manner. Whether they are plastic, fabric or paper, customized promotional bags are perfect for customers when they leave your stores, carrying merchandise and food products, attend tradeshows, and go to food fairs. If you do your research well, according to the trade group Film and Bag Federation, most people will grab plastic first. Economically and environmentally, plastic outweighs paper in many ways: R approximately 94% less waterborne wastes than paper. Consumes 40% less energy than paper. Produces 70% less atmospheric emissions than paper. Generate under 80% of solid waste. Standard and reusable plastic bags cost one cent to make while paper bags costs four cents, which makes them ideal for advertising purposes. Y   
  • Finding a Marketing Strategy - Promoting Your Business With Promotional Items

    What is the best way to get your business noticed? Advertising is one way, but it can have a reasonably short shelf-life. You need something that will make your target market think of you on a regular basis. Many companies have promotional products that they distribute to either potential customers to lure them in or current customers to thank them for their business, or through participation in fundraisers to reach a broader audience. These promotional items are always sold in bulk, with wholesalers offering the best opportunities for variety and price. When looking for a product to help promote your business, you need to plan ahead. It becomes part of your marketing strategy. If you are going to be providing promotional items for a non-profit fundraiser, you need to think about the following: Once you decide what item you will purchase, you need to find an appropriate wholesale supplier. There are several things to look for when sear   
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   

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