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Knowledge Base Articles

  • How to Make an Excellent Addition to a Promotional Campaign - Aluminium Water Bottles

    An aluminium water bottle can make an excellent addition to a promotional campaign. Without the risks of Bisphenol-A, these bottles are preferred by many individuals, as they are viewed safer from potential contaminates. When you are deciding whether or not to use aluminium for your promotions, there are a few things that you will want to keep in mind. First, you will want to consider the aspect of costs. Even before you add the required customisations to make your bottles suitable for a branding campaign, you will be adding a notable amount per bottle when you choose aluminium over plastic. In addition to this, you will have to add the costs of customisations in as well. However, avoiding Bisphenol-A is not the only benefit from using an aluminium water bottle in your advertising campaign. First, these bottles tend to be very long lasting, which make it much more likely that your customers will continue using them over a long period of time. T   
  • Facts You Should Know Before You Use an Eco Friendly Water Bottle Or Any Water Bottle

    We all know that the newest craze is bottled water. There are two important facts that you should know and I would like to give them to you today. First, the bottles that are used are harmful to the environment. Over 60 million plastic bottles are produced, transported and disposed of every day in the U.S.A. It has gotten so bad that some cities are now declaring a ban on bottled water for city use. Some are even adding a tax to help discourage its use by customers. Second, there have been studies that show that the water in bottles is virtually the same as what everyone gets in their taps at home. There is a perception that bottled is better that has been pitched by marketers using words like underground aquifer and pristine mountain springs. If you do even more research on quality of water, you will find that there are many toxic chemicals and organisms that are found in water supplies across the country. I know that when I    
  • Promotional Pencils Are Cheap Advertising and Marketing Alternatives

    Let's be honest -- times are challenging these days. The movements of the market will make a business owner ponder if he would have enough to support his enterprise or even spend for a quick and easy promotional method that could ascertain that clients would keep on patronizing his business. Everybody knows that an enterprise grows fastest with the aid of clients and financiers. Consequently, it is vital that an enterprise get to keep customers' loyalty. You complete this through the dispersal of promotional gifts. However since administering funds for a useful promotional freebie must not be carried out in haste, it could be the smartest approach to use merchandise that wouldn't cost much but still reach its target efficiently, pretty much promotional pencils. Promotional printed pencils certainly are the more ideal replacement for printed pens mainly because pricing is often a vital aspect for businesses that are opting for the best items for   
  • How Much to Spend on Promotional Gifts

    Promotional gifts come in all shapes and sizes. They also come with all sorts of price tags attached. Although you don't want to break the budget with the money you spend on promotional gifts, it is also extremely important to keep in mind that your promotional gifts are important and that you do have to fork over some cash for them. How do you determine how much to spend on promotional gifts? Here are a few things to keep in mind when you're setting that budget: How large is your company? The larger your company, the more you'll have to spend on promotional gifts, especially if the goal of the promotional gifts is to help your company grow. Of course, your budget overall will be much larger with a larger company than with a mom-and-pop shop. In general, think in terms of percentage of the overall budget instead of in terms of dollar amounts. Who will receive the promotional products? Promotion gifts that you give away at a state fair will be much le   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    

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