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Knowledge Base Articles

  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • Bulk Tote Bags - To Reduce Investment in Promotional Activities

    Tote bags are not only for residential use, but they can also be used commercially for promoting a business. With custom-made tote bags, a business gets the opportunity to attract more customers by printing the company name and logo on the bag. Any business that is planning for expansion or for promotional activities can consider purchasing tote bags in bulk. These bags are a bit expensive when compared to the regular promotional bags. The reason behind this is the environmental friendly factor and also because they can be reused many times. When a new business enters the market, it needs to carry out extensive promotions. As the business will be short of funds, spending excessively for a promotional activity can be a risk factor. By opting for purchasing promotional tote bags in bulk, a business will be reducing the overall investment in the promotional activity. This can be carried out by approaching the best wholesale dealer in the market. A   
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • How to Find Trade Suppliers - The Best Wholesale Dropship Suppliers' Lists

    In this Internet age, a wholesale dropship business is the ideal way to start an online venture. It is a very simple, convenient and successful way of doing business because considerations like production, sales and storage of the goods are not a problem. Moreover, there is no need for establishing and maintaining an office or warehouse. The needs of the customers and marketing and promotion are the only things you need to worry about. Yet, the key to success in this kind of business is finding the right wholesale dropship supplier. Advantages Provided by Good Dropshippers The main advantage of being associated with a good dropshipper is that the reseller won't have problems with delivery of orders, recovery of payments, or maintaining the same quality of the products as was shown to the customer at the time of the order. The right dropshipper will handle it all and the resellers will find their profits grow. Finding a Good Drop   
  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   

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