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Knowledge Base Articles

  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Personalized Water Bottles - 4 Tips for Creating a Successful Marketing Campaign

    Personalized water bottles make for an inexpensive and simple way to promote your business. Inexpensive because the people who receive them hold on to them for a long time, use them often. Simple because you put your logo and your message on them, give them to people, people read your message. Personalized water bottles are not as popular as some other promotional products, say personalized coffee mugs. On the other hand, they're more suitable for some occasion than those other, more popular items. For instance, if your prospects are gym goers, you might find personalized water bottles a better fit. If you and a gym facility decide to join marketing forces, then there's no doubt that they are a better fit than personalized coffee mugs, for instance. Here are 4 tips on how to use personalized water bottles successfully. (Matching event and personalized product is, by itself, insufficient.) 1. Bottles are promotional tools. That   
  • Promoting the Attraction - Using Wholesale to Enhance the Customer Experience

    Do you run a theme restaurant or other special attraction? Are you looking for ways for your guests to remember their experience at your facility? Special give-a-ways, such as souvenir mugs, t-shirts or toys are a great way for guests to take a piece of their dining and entertainment experience home with them. In addition, it is a great way for you to get additional marketing mileage thanks to your guests carrying or wearing your promotional items. However, you need to look for a way to cover the costs of these free items without affecting the level of service you provide. One way you can order these items is through a wholesale supplier. Wholesale suppliers offer large quantities at low costs. The key is to find a wholesaler who offers a range of products can customize your order and turn the order around in a timely manner. If you happen to have multiple properties, your wholesaler can ship directly to each location, saving your company money   
  • Marketing on a Budget With Promotional Sports Bottles

    Are you thirsty for success? Why not quench your thirst for visibility with promotional sports bottles. There are many types of sports bottles that are quite affordable and can be used for promotions that are done with a budget that is tight despite the fact that many people are of the view that sports bottles are expensive for advertising. Water bottles present a company with the opportunity to achieve optimum exposure because they are used quite often are easily visible. Water bottles can also be carried easily and these days you can see people carrying them everywhere they go. Promotional sports bottles can be used for many different promotional purposes because of their versatility. They are very good for giving away during sports events especially where people are outdoors and need to remain well hydrated. BPA promotional water bottles are available cheaply in a wide variety including plastic water bottles, aluminum water bottles and sta   
  • Eco Friendly Water Bottles - A Step Towards Greening Your Business

    Okay, you're ready to start going green with your business, right? That's a smart move because these days customers are pretty keen on which businesses are good for the environment and which ones are lacking in the "green" world. And when your customers know that your business is eco friendly, they will be more likely to buy from you. They trust that you are a good business. Being eco friendly sends the right kinds of messages to your customers and potential customers. Maybe you have already been taking a few steps towards a green business. You could be giving away custom logo bags, which are great for the environment because they are reusable and some are even biodegradable. Or maybe you have been thinking about taking steps towards going green, but have not taking any action. A great step for any business that would make them a little greener would be to use promotional eco friendly water bottles. People, today, realize that drinking