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Knowledge Base Articles

  • Finding a Marketing Strategy - Promoting Your Business With Promotional Items

    What is the best way to get your business noticed? Advertising is one way, but it can have a reasonably short shelf-life. You need something that will make your target market think of you on a regular basis. Many companies have promotional products that they distribute to either potential customers to lure them in or current customers to thank them for their business, or through participation in fundraisers to reach a broader audience. These promotional items are always sold in bulk, with wholesalers offering the best opportunities for variety and price. When looking for a product to help promote your business, you need to plan ahead. It becomes part of your marketing strategy. If you are going to be providing promotional items for a non-profit fundraiser, you need to think about the following: Once you decide what item you will purchase, you need to find an appropriate wholesale supplier. There are several things to look for when sear   
  • 3 Essential Places To Visit In Shenzhen, China

    Shenzhen is a city of over 12 million people located in Guangdong Province, China, directly on the border with the New Territories of Hong Kong. It's likely that your travel guide to China does not say much about this city except to dismiss it as industrial and good only for cheap knockoff shopping. Similarly, if you ask people in Hong Kong about Shenzhen, they will pretend to think it's still a small town full of knife-wielding thieves and you shouldn't even consider going there. Both these impressions couldn't be further from the truth. Shenzhen's incredibly fast growth is the reason travel books are out of date, and perhaps Hong Kong people's snobbishness about the city stems from a certain fear and envy of this shiny wealth center on their doorstep! Modern day Shenzhen is a vibrant, cosmopolitan city that offers a wide range of cultural and leisure venues for tourists, as well as unrivalled shopping and dining. If   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • What Goes Into Your Promotional Conference Folders?

    Promotional conference folders can be used to promote your business in many different ways. Most often, they're handed out at industry conferences and seminars, either by the organizers or by individual presenters. They may be used in lieu of presentation folders to deliver sales presentations to prospective clients, distributed to employees and sales staff to hold their sales materials or used to hold agendas and meeting materials at board meetings or other important events. What goes into your promotional conference folders depends on their intended use. The Standard Promotional Conference Folder When you organize a conference, the promotional conference folder presents an opportunity to offset some of the expenses of the conference itself. Generally, the conference sponsor earns top billing and their name on the front of the conference folder (along with the most real estate on the conference bag and other promotional materials). Other sponsors are usually invited to   
  • Why Printed Mouse Mats Are Popular As Promotional Tools?

    Printed mouse mats are one of the most efficient promotional items which makes it very popular with everyone. These promotional items are very useful to everyone and can be the most productive promotional gifts to advertise and promote your brand efficiently. They are one of the most popular promotional tools as they are easily visible to everyone and are efficient in impressing the clients. Many companies and organisations are employing various different types of promotional products for promoting their brand. They prove to be the best promotional tool to reach out to the target consumers and inform them about the brand. The promotional items are one of the most cost-efficient way to advertise one's company and its products. The promotional mouse mats are one of the most economical and practical promotional gifts which is another reason for its popularity. These promotional gifts require minimal investment and are affordable to all types of companies. The promotional mouse ma   

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