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Knowledge Base Articles

  • Who Buys Promotional Items?

    The promotional items and associated gift industry is a growth sector with sales soaring in to the billions. Have you ever wondered who buys all these promotional items? If you guessed that the top buyers are big spending blue chip businesses and organizations who want to advertise and market their product lines, you'd be wrong. An industry study identified the top twenty-five industries that purchases promotional items and gifts by the amount spent. The results below might well surprise you. 25. The petroleum industry, including gas stations, oil distributors and refineries 24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies 23. Food processors and beverage bottlers 22. Retailers and shopping malls 21. Pharmaceutical and chemical companies 20. Utilities like gas, electric and telephone companies 19. Telecommunications companies like cell phone and internet provide   
  • Marketing on a Budget With Promotional Sports Bottles

    Are you thirsty for success? Why not quench your thirst for visibility with promotional sports bottles. There are many types of sports bottles that are quite affordable and can be used for promotions that are done with a budget that is tight despite the fact that many people are of the view that sports bottles are expensive for advertising. Water bottles present a company with the opportunity to achieve optimum exposure because they are used quite often are easily visible. Water bottles can also be carried easily and these days you can see people carrying them everywhere they go. Promotional sports bottles can be used for many different promotional purposes because of their versatility. They are very good for giving away during sports events especially where people are outdoors and need to remain well hydrated. BPA promotional water bottles are available cheaply in a wide variety including plastic water bottles, aluminum water bottles and sta   
  • Explore the Benefits of Ordering Promotional Products Online

    The benefits and advantages of ordering promotional products and wearables online are endless. So numerous, in fact, placing promotional product orders online should be further explored. Ordering promotional products and corporate wearables online allows you to shop whenever, wherever, and for whatever you choose and always at rock bottom pricing. · Whenever....order promotional products online 24 hours a day with little or no concern for time zones or work schedules -- "anytime" is the right time to order promotional products online. · Wherever....place promotional product orders online from home or office or even while traveling on the road or just on the go with the convenience of an internet connection. · Whatever....online ordering provides promotional product choices bigger and better than ever--often promotional product manufacturers display their complete product line on the internet offering a greater selection than what appears in their catalogs. Yo   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • How to Utilize the Promotional Items

    We all love to receive attractive freebies and marketing goodies that are distributed by companies during commercial events like trade shows and other events. As per the opinion of marketing gurus, companies that offer promotional gift products during trade shows enjoy a lot more customers and casual onlookers. Distributing attractive promotional gifts at various relevant corporate events and promotional meetings can be the corner stone of the branding and advertising strategy that will really help your organization enhance the existing relationships and build several new ones. Almost all businesses nowadays crave for rapid growth and are desirous to maximize their business exposure. To do this you would need be on your toes, anticipate your competition and ensure that you don't fall behind. When compared to all other marketing and promotional strategies, promotional printed items are obviously one of the best and proven strategies of building brand loyalty. The promotio   

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