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Knowledge Base Articles

  • Prefer Apparel as Promotional Items

    Pens, mugs, mouse mats, umbrellas, conference folders, carrier bags, disc holders, pen stands; all of them have made their foray into the promotional category. They have been in use for various occasions and each item has its own set of advantages to offer. Every promotional item has something unique about it that makes it different from others. Another promotional item that is known for its distinctive nature is promotional apparel. They make fro a great promotional item and have the potential of bringing the very best to your business. Promotional apparel has the ability to take your message to all corners of the city. The best part about promotional apparel is that they don't restrict you to a particular place and keep your brand name confined to a particular surrounding. Promotional apparel is something that will keep your brand name on the move and keeps spreading your message everywhere. The reach and the exposure that promotional apparel has to offer make for its USP. T   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Promotional Tactics For Selling Wholesale Sunglasses Items

    Sunglasses dealers usually do not have to put in extra efforts to sell sunglass accessories or sunglass items, because the buyers of numerous sunglasses love to purchase other sunglass items at the time of their initial purchase. However, in certain tough times, shops and retail owners have to think about various promotional tactics to sell wholesale sunglasses items. Moreover if special sunglass items are introduced it becomes necessary to introduce these items to the customers so that they benefit in the long run. Some such promotional tactics are mentioned below. You must have come across or heard about bundle sales by now. These are one of the major selling tactics which is adopted by businessmen and is a way of pushing sales up. This is one of the ways in which a customer is offered one product free on the purchase of a specific number of products. Have you heard about ' buy 2 sunglasses and get one designer sunglass case fr   
  • Printed Tumblers For Promotions

    If you're looking for a new way to promote your company or business, you should consider printed tumblers. Maybe you haven't previously thought about it but this is actually a great way to market your business or company and who you are to other people. This is a practical and simple item that people can use and that's easy to get and give away. You can give these printed tumblers out for free (everyone loves something for free) and every time they get used, that person will think about your company. Even if they don't use the tumbler for drinking out of, they can use it to store things. For example, they make great pencil cups and some types of tumblers can be used for stuffing and giving away prizes. Printed tumblers are one of the simplest and easiest advertising tools you could ever use and they are as classic as the T-shirt when it comes to promotional items. The more creative you are, the better able you will be to advertise and    
  • What Makes the Polo Shirt a Good Promotional Item?

    When it comes to items that are given out as freebies to clients, customers, and employees, there are some general rules to follow that dictate how successful your promotional items will be. When choosing what promotional items use, and choosing designs for your promotional items, it's always important to let these rules be your guide. A good promotional item should be practical, and it should be portable. Ideally it should also have a certain amount of longevity in terms of how long the item remains desirable, but this is a situational requirement and is not always necessary. Practicality and portability are always absolute necessities, and the presence or absence of these factors are big factors in determining the success of your promotional items, and of any associated advertising campaign. Practicality is perhaps the most important concept when it comes to promotional items. Why? Simply because a practical item gets used, and every use of the item means exposure for