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Knowledge Base Articles

  • Facts You Should Know Before You Use an Eco Friendly Water Bottle Or Any Water Bottle

    We all know that the newest craze is bottled water. There are two important facts that you should know and I would like to give them to you today. First, the bottles that are used are harmful to the environment. Over 60 million plastic bottles are produced, transported and disposed of every day in the U.S.A. It has gotten so bad that some cities are now declaring a ban on bottled water for city use. Some are even adding a tax to help discourage its use by customers. Second, there have been studies that show that the water in bottles is virtually the same as what everyone gets in their taps at home. There is a perception that bottled is better that has been pitched by marketers using words like underground aquifer and pristine mountain springs. If you do even more research on quality of water, you will find that there are many toxic chemicals and organisms that are found in water supplies across the country. I know that when I    
  • Promotional Cool Pens for Students

    While advertising is meant to target a wide audience, there are times when a certain company or product is mainly targeted towards a specific audience, such as the elderly or men. In some cases there are certain products that are geared towards students. With these types of products it's important that the company is able to promote properly by using the right type of promotional item. If your company is looking to gain attention from students, the best way to do so is through the use of promotional cool pens. Promotional pens are the perfect promotional item for students because students of all types use pens on a daily basis! From taking notes to writing papers, pens are a must have for high school, college, and post-graduate students alike. Why promotional pens? Since there are probably hundreds of different types of objects that can be used as promotional items for your company, would you choose promotional pens for students as you   
  • Customized Promotional Products: Perfect Business Branding Solutions for Increasing Sales

    Try to remember how you felt when you received a customised birthday cake with your name on it and was treated like royalty. "Awesome" probably describes this feeling you then had when people treated you this way. Every customised gift is relatable to this feeling and we often tend to become attached to the gift giver, emotionally or mentally. This fact has now been adopted and utilized as marketing strategies to increase business sales. Amid the contemporary cut-throat kind of competition, promotional strategy is considered to be the best method of increasing sales and is the "open secret" for staying ahead in the race. The sole purpose of promotional strategy is to introduce, persuade, and influence people; the same 3 "colours" that a sales strategy targets. Customized products impact enormously on both the giver and the receiver while providing the perfect business branding solution. Let's discuss how customized promotional products   
  • Putting An Extra "Oomph" To Your Promotional Items

    Promotional items serve you well especially when you have a business to run. There are many benefits that these items can give you. Among them are customer satisfaction, employee loyalty, increase employee productivity and so much more. However, if you want to gain those benefits, do them the best way you know how. Give promotional items that are out of the ordinary. First, let us categorize what exactly is an ordinary item given for promotional purposes? These can be the following such as coffee mugs, coasters, t-shirts, umbrellas, and practically anything else usually given as promotional items. What makes these items even more ordinary is the fact that you don't customize it. What is the point of promoting your business through these promotional items if it contains the manufacturer's name instead of your company name and logo? Second, is to address the issue on adding the extra needed oomph to your promotional items. You can start    
  • Cycling Water Bottle - The Environmental Drinking Gear

    Contrary to what its name might imply, a cycling water bottle is not actually just for cyclists or sport enthusiasts. The title of this kind of drinking bottle has is simply derived from its functionality and line of features. For example, its slick and portable shape makes it be able to be brought along by cyclists. Also, its retractable drinking socket makes it easy and convenient for cyclists to rehydrate even while they are in the middle of a pedaling. But, just as I've mentioned, this kind of drinking bottle is not just what its name suggests. The portability of a cycling water bottle makes it a good choice for explorers and travelers, or even for daily usage of people going about their business. Students, for instance, bring this kind of bottle with them to school in case they grow thirsty during and between classes. But not only that, as many environmentalist individuals and groups out there are recommending people to use this kind of wa