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Knowledge Base Articles

  • Eco Friendly Water Bottles - Why You Need to Use Them and What's in it For You

    A little while ago I decided to have a paddle up a local creek in my kayak. What l found disturbed me. There l was enjoying the water, birds and trees, then, rounding a bend and under a bridge it hit me...No longer was l gliding through water but found myself plowing through hundreds of plastic water bottles! They were everywhere--on the banks, in the water, caught up in trees..a real mess. It got me thinking. What happens to all of that plastic. It doesn't break down and assimilate into the soil, it just continues. And that is the problem. Even if they were fished out of the creek, and I'm not suggesting they shouldn't be, most of those bottles will still end up as landfill, contaminating the soil. So--are plastic water bottles eco friendly?--no! What to do: The obvious answer is to limit the use of plastic water containers. Better yet, use eco friendly water bottles--refillable glass or metal ones, instead. Many wou   
  • China Canton Fair - Launch Your China Business Within 10 Days

    China Canton fair is a great opportunity for small to mid-size business owners, aiming to start their import business from China. But how and where to start? Here is a checklist and some advices, things to do before arriving in China, for visiting Canton fair. Identify the right phase from the organizer's fair-schedule, to be able to locate the right suppliers for your item at the fair. Canton fair has 3 phases, each phase is 5 days. Book your flight ticket to Guangzhou or Hong Kong. Flights to Hong Kong are more common. Book your hotel in Guangzhou, Dongguan or Shenzhen. Guangzhou is very expensive. We prefer to stay in Shenzhen. Apply your visa for China. Identify and locate your possible suppliers. Make a list with their booth numbers. Prepare at least 200 business cards and some other PR material of your company. Prepare a passport picture.    
  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • Using Promotional Polo Shirts To Promote Your Business

    Everyone wears clothing, so why not use it to promote your business? Promotional polo shirts, caps, t-shirts and other swag with your logo on it can promote your business in ways you never thought possible. Here are some unusual ways to promote your business using promotional polo shirts or other promotional apparel. Have a photo contest. Photo contests bring out the competitor in everyone. Offer a free promotional polo shirt with your company's logo on it, and offer a prize for the best photo taken of a person wearing your shirt. Hold the contest in store with customer votes deciding the winner. You get multiple opportunities for promotion - customers must visit your store to get their t-shirt, drop off their photo and vote for their favorites. In addition, you'll get the publicity generated by the contest and the exposure of all those people wearing your logo on their chests. You'll also get great promotional materials for months worth of advertising in the form of ph   
  • How To Offer Wholesale Promotional Products To Benefit Your Company

    There are a number of different businesses that may want to successfully offer promotional products to their clients of consumers in order to increase consumer loyalty or word of mouth about the company. However, some business owners may be afraid of the cost of this type of investment and they may worry that they will not be able to make up for the overhead that providing these types of materials to the clients and consumers in a way that would make them beneficial in the long run. When it comes to this concern, business owners need to be aware of the different ways in which promotional products can be offered to consumers in a cost effective and more fail-proof manner that will increase interest and appreciation for the particular company. Looking at small changes to benefit the company in the purchase of promotional products can actually make a big difference and increase the chance of success when it comes to attaining the goals and desires of th