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Knowledge Base Articles

  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Custom Sports Bottle Promotions Battle the Environmental Dangers of Bottled Water

    With the damages to the environment and the health risks associated with drinking bottled water making the evening news and the front pages of newspapers around the country, now is the perfect time to include a custom sports bottle in your next promotion. They are an eco-friendly, socially conscious, high impact way to promote your business and message. The health risks of BPA (or Bisphenol A) and the DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants and children continues to draw wide media attention since 2002. The FDA continued to release statements about the possible dangers and ill effects of drinking bottled water at the beginning of 2010. Listing miscarriage, birth defects including genital deformities, impotency, child obesity, thyroid complications, irregular dopamine activity resulting in hyperactivity, and increased risk of breast and prostate cancer as development problems linked to drinking from plastic water bottl   
  • Promotional Pedometers: Effective Tool for Fitness Related Campaigns

    Technology entertains us and life has become more convenient and comfortable through it. We live in an extremely competitive world, where 'All work and no play' is its character. We've been too involved in our jobs that our health is often neglected. 'Health fitness' is the world's wake-up call! - After all, a hectic busy life is an inevitable thing in this modernized period coupled with the problem of obesity and other unhealthy lifestyle or diet. While the world is reviving its consciousness about health fitness, taking initiative as a promoter for healthy ways of living will bear 'enormous positive impacts' on your company. For this busy life, a device that's cost effective and easy to use will work miracles for promoting a healthy lifestyle. Promotional pedometers are effective devices for a fitness related campaign. Pedometers are those electronic devices that count a person's step by detecting the movement of the hips. It is wi   
  • Promotional Mouse Mats - Add Your Logo

    When it comes to planning your advertising and marketing campaign, giving off promotional gifts to clients and customers, free of cost, is a good idea. These promotional gifts are usually customised, and carry the names, contact details, and messages of the brand seeking organisation. These promotional items work as great advertising tools by virtue of their appeal and visibility. There are numerous items that can be selected as free gifts, but the type of gift should uniquely depend on the nature of your target audience and the product or service you deliver. If you have a diverse audience, a uniformly common gift, at our times, can be mouse mats. In fact, customised mouse mats might come as a great advertising idea. The only challenge comes in the guise of design. Design plays a very vital role when it comes to promotional mouse mats and you have to be very creative in getting your customers on board and making them appreciate your promotional mouse mats. It doesn't ma   
  • Print Your Message Onto Some Promotional Item to Advertise Your Business

    Many businesses have used different marketing techniques to communicate their message through different means of communication channels over the years. These methodologies were costly and time consuming. Then businesses realized that they can make it by investing less money as compared to other marketing campaigns. They decided to use such common things like pens, pen stands, markers, energy drinks, Pedometers, sweets, balloons, bottle openers, briefcases, whistles, badges, key rings, footballs, compasses, Jackets, T-shirts, blankets, sim card products and even DVD players. The main idea behind this method is to print your message onto some promotional item and give away to your target audience and prospects. This technique would not create a well being of your company but it will advertise your brand name at the same time. Just think of a pen stand which you gave away to one of your prospect. This pen stand on his table would advertise your pr