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Knowledge Base Articles

  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe   
  • General Wholesale - First Step to Make in Starting a General Wholesale Clothing Business

    At present, general wholesale products are widely distributed all over the world with use of the great innovations of technology. The internet has served millions of businessmen, being a useful tool of increasing the reach of their trading market to the different potential customers around the world. Like wholesale clothing, these products can now easily be sold and purchased online. Wholesalers started by choosing the right products to sell, become part of a wholesaler group, and finally promote their products. In their products' promotions, they do not have to do it all by themselves. They have all planned out and have chosen every vendor or promoter, negotiated with product manufacturers, and already had their reliable suppliers. After all of these, they start selling their products. And in selling their products, they have already differentiated their own original price to the general wholesale purchasing price. Beforehand of getting themse   
  • The Top Ten Reasons Businesses Use Promotional Items

    Trade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio   
  • What Can You Do With Wholesale Mugs

    The idea of promoting your services and products through a cheap form of advertising will benefit you economically. Are you a business owner and trying to find several ways to advertise your products effectively? It is obvious that every business owner would like to have the best of returns on their investments. Buying the promotional products is a one form of investment to spread the message about your business. The recent recession has destroyed the economy of every country. The business owners are in a conservative mood and not ready to spend huge money on advertising and marketing. So, what is the best alternative way to solve these problems? It is important to search for cheaper forms of advertising. Giving away promotional products has been traditionally being followed by almost all the business owners. The list of promotional products include pens, caps, key chains, files etc. These items will carry the company logo and name on it. So wh   
  • Distribution of Promotional Gifts for Upcoming Festivals for Brand Visibility

    Festival season is approaching and the countdown has begun. Now, people are planning to express their warm wishes to dear ones with something impressive, unique, but affordable. With the starting of countdown for festival season (Christmas and New Year), business from various domains, small to large organizations, clubs, and corporate entities are also planning to retain their existing customers with something special; while planning to express their wishes to their employees, distributors, wholesalers and even potential clients with beautifully packed and useful gift items. Presenting latest and trendy gift items to existing customers, employees, potential clients, distributors, wholesalers, and people who are also in touch with your business is a good idea of celebrating festival season and at same time promoting business. Needless to say, it is one of the economic and best ideas of retaining customers and paving way for branding. As far as