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Knowledge Base Articles

  • Wholesale Chocolates Are Crucial to Keep Your Promotional Costs Low

    Wholesale chocolates make advertising much easier for any company. They are an inexpensive marketing medium and can be an excellent step forward, for building up your reputation and carrying your company's message across. These chocolates also provide an easy and less time consuming way of advertising. They will allow the visibility of the product, by displaying the brand name or logo. You will be able to keep a friendly relationship with your customers, most of the times and implement ideas into practice and get inspired to do better in future. 1. Wholesale chocolates include dark chocolates, each composed of a cocoa from different parts of the world. They come in presentation box, which can be personalised with multi-coloured logos, and unique graphics. This will make them look really impressive and grab maximum attention from the wider audience. Your logo will also allow the customers to become familiar with your product. 2. Some of   
  • Putting An Extra "Oomph" To Your Promotional Items

    Promotional items serve you well especially when you have a business to run. There are many benefits that these items can give you. Among them are customer satisfaction, employee loyalty, increase employee productivity and so much more. However, if you want to gain those benefits, do them the best way you know how. Give promotional items that are out of the ordinary. First, let us categorize what exactly is an ordinary item given for promotional purposes? These can be the following such as coffee mugs, coasters, t-shirts, umbrellas, and practically anything else usually given as promotional items. What makes these items even more ordinary is the fact that you don't customize it. What is the point of promoting your business through these promotional items if it contains the manufacturer's name instead of your company name and logo? Second, is to address the issue on adding the extra needed oomph to your promotional items. You can start    
  • Avoiding Some Common Mistakes Can Get Your Advertising Maximum Benefits Through Promotional Items

    Promotional Merchandises make sure that your company brand is visible to your target audience and prospects effectively. Promotional products are very helpful in brand building and brand recognition. Over the years, branding has evolved as one of the most popular concepts in the marketing world. Your company's brand is reflected by its name, logo and message onto some promotional item. Promotional items like mugs, polo shirts, ballpens, pencils, pens, markers, lip balms, candles provide you with an excellent opportunity for making your company brand globally visible and advertise it in an inexpensive way. ECO friendly promotional items, blankets, sports bottles, toiletry bags, beach balls, flags, magnets, torches, stickers, shoulder bags, vases, bowls, briefcases, business bags, flasks, gift sets, letter openers, luggage tags, purses, accidents kits, car accessories, computer accessories, flip flops, ice scrapers, pen knives, screwdriver sets,    
  • Made-in-China Medicine Testing the World Market

    Many pharmaceutical companies in China are hoping to pass major international certifications, such as certifications from the WHO, EU and Australia. "It is likely that 20 pharmaceutical companies can obtain international certifications this year," said Mr Yu Mingde, a vice-director of China Pharmaceutical Enterprises Management Association. Temptation from the outside 2007 was another record year for China's western medicine export value, up 56% to US$784 million. However, most medicines that went to big markets such as Japan, Korea and Australia were products from foreign companies in China, mainly in the form of export processing trades. Products made by domestic Chinese companies were exported to low end markets such as Nigeria and Pakistan. As Chinese pharmaceutical companies are still weak at proprietary R&D, most of their products are generic copycat drugs. Yu revealed that "the big three markets of EU, US and Japan    
  • How to Utilize the Promotional Items

    We all love to receive attractive freebies and marketing goodies that are distributed by companies during commercial events like trade shows and other events. As per the opinion of marketing gurus, companies that offer promotional gift products during trade shows enjoy a lot more customers and casual onlookers. Distributing attractive promotional gifts at various relevant corporate events and promotional meetings can be the corner stone of the branding and advertising strategy that will really help your organization enhance the existing relationships and build several new ones. Almost all businesses nowadays crave for rapid growth and are desirous to maximize their business exposure. To do this you would need be on your toes, anticipate your competition and ensure that you don't fall behind. When compared to all other marketing and promotional strategies, promotional printed items are obviously one of the best and proven strategies of building brand loyalty. The promotio