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Knowledge Base Articles

  • Promotional Yardsticks - A Winning Trade Show Give Away

    Promotional products are a necessary part of the whole trade show experience. As a participant, you want to excel at building new clients, networking, increasing sales, circulating your brand, and marketing your business. The marketing experts have performed numerous studies time and again proving that promotional gifts enhance these exact tasks. When planning your next trade show experience, you should not be asking yourself, "Am I giving away promotional products at this event?" Rather, you should pose the question, "WHAT promotional items am I giving away for this trade show event?" While any knowledgeable promotions professional can assist you with the decision making process, choosing an item like promotional yardstick would be wise. First of all, the implications during the show are enormously wide. This is a larger quality item - one that visually begs for more attention than smaller items like stress balls, key chains, or    
  • Eight Simple Ways To Use Promotional Products Online

    With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products. Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people's minds are printed t-shirts... but there are many other items you can use to make your company stand out from the crowd. The following are eight simple ways you can use promotional products on the Internet. Promote Your Company's Website This is the first thing that comes to most people's minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it. Find Promotional Items That Fit Your Niche You can always find   
  • Using Custom Sport Water Bottles and Other Giveaways to Hone Your Business Presence

    One of the oldest rules of business is that you can't get something for nothing, which is only partly true. If you're trying to win new clients, you'll probably give and give some more before you finally receive. But the clients you're wooing will receive some corporate giveaways, objects that, when correctly selected, serve as both gifts and sales promoters. Promotional items range from the banal to the exotic. But regardless of which type you prefer, it's best to start by identifying items that reflect positively on your company and sync with your customers' culture. For example, it's a bad idea to give an energy efficiency company an electrical product that consumes lots of electricity for its size. Once companies narrow their potential giveaways to items that promote the right image and work with their client base, they usually select items that are inexpensive, useful, and have staying power, of which custom sport water bottles are a class   
  • Promote Your Business Quickly and Affordably With Promotional Items

    When a business is in need of promotional products, an increasing number of companies are relying on exporters and wholesalers. This makes it possible to quickly and affordably stock up on promotional products and corporate gifts. Each promotional item will bring exposure and profit to the business, provided they are wisely selected. Customized promotional and corporate gifts are an excellent way for a business to promote employee loyalty. Overall, promotional items are a great solution for motivating personnel and staff as well as reaching out to prospective clients. Furthermore, they increase the popularity of your company's brand throughout your market, making your company better known. Since consumers typically buy from businesses they know and trust, it can help to increase your company's revenues. This can be of a great benefit whether you are in a new business just starting out or you are an established business looking to expand into ne   
  • Mouse Pads - Inexpensive Promotion

    Everyone is looking for a way to inexpensively promote their business. In a slowly recovering economy, it is more important than ever to find ways to promote your business without emptying your bank account, but you also have to consider uniqueness. As such, you want to utilize a more unique tool, one that will take your customers and potential customers by surprise. Often the most useful promotion techniques are the least expensive. Generally, business owners will try to promote their business using expensive, high-volume techniques like commercials or billboards. What many business owners don't realize, however, is that potential customers tend to ignore such messages. They listen to their friends. If a potential customer sees a promotional item for your business in the hands of their friend, they are much more likely to visit your business than one they hear about on the radio. Read on for a very inexpensive promotion strategy, that will hel