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Knowledge Base Articles

  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual use. To make sure your company promotional merchandise works for you, here are 4 key points to consider when developing your campaign; 1 - Budget Far too often people have ridiculous expectations, believing they will find something new and exciting, or have something custom made for just a few pennies because they have experienced the big multinational high street shopping chains where items are bought in huge volumes and from low cost regions of the world, and came supplied as is. While buying in hundreds and thousands will give you access to wholesale pricing, customisation and branding of these items will add an extra layer of cost which can considerably impact the final price of your promotional merchandise, as will additional services such as packaging and distribution etc. 2 - Message Understanding what your message is and how it hooks to physical promotional products is essential to selecting items that actually create meaning as part of your campaign. For examples products made from recycled materials would be a good choice for an environmental orientated message, where as book marks or reading lamps would be good for literature based campaigns and clothing could be the right choice for a sporting related event. 3 - Audience Consider carefully who your items are going to be typically used or consumed by. Giving out boxes of promotional matches during an anti-s    ...

  • Use Promotional Items at Trade Shows to Promote Your Business

    Savvy companies today fully understand how competitive business can be. As a result, they do everything they can to promote their businesses in the best and most affordable manner possible. For many companies, this means ordering promotional items from a wholesaler or exporter and then giving them to employees and customers. When handled properly, promotional products can be an integral part of promoting your business. Selecting the right promotional items and corporate gifts is absolutely crucial because it can affect your entire business. The right products can help to convey the right message to current as well as prospective clients. Given the number and different types of promotional items that are available to choose from, the process of choosing the right products can often times be confusing. This is why it is important to spend some time looking for the right supplier and creative products that will convey the message you want to send. One of the ways in which promotional items are often used is in a trade show booth. Trade shows can be an excellent way to promote your business and products or services to existing customers as well as prospective customers. Taking advantage of trade show events can help to create a lasting impression and ultimately bring your business success. The way in which you set up your booth is often the first thing that will attract the passer-by. Along with making your trade show booth distinctive and vibrant, it is also important to make sure you have promotional products available that will grab the attention of customers within the first few seconds. A critical secret to this is to make certain you choose promotional items that are produced with only the highest quality materials. Whether you choose to hand out bottles, wallets, bags or folders it is imperative that the corporate gifts you choose, display your company name and logo in the best manner possible. The right promotional product will be something that will strike your clients each and every day and remind them of your business. When possible, it is important that the product you choose be something that can be used on a daily basis. This is why printed bags, wallets and bottles make such great choices. The re-usability and usefulness of these items appeal to clients and can also serve as a good reminder of your business and the products and services you prov    ...

  • What is the Real Deal With Wholesale Distributors?

    There are certain key indicators to recognize when sourcing goods and a prospective wholesale distributor. It may not always be easy to know if you are working with a real and a fake wholesale distributor but if you can figure it out you can certainly save your self lost time, money, and grief. Whether you are looking for a wholesale distributor for a home based business or researching new items for your inventory, you need to be on constant alert for the definitive characteristics to distinguish a fake wholesale distributor from the real deal to steer clear of the traps. It is the middleman gets the profits and benefits. There are a myriad of wholesale distributors online when you do a Google search and it is pretty good odds that it is a replica manufacturer or direct factory source. Large companies are contracted and take delivery of shipments on a regular basis by wholesale distributors for the simple reason that most of all the larger manufacturers or suppliers only maintain a limited budget for marketing their online merchandise. The money that would otherwise be spent on marketing is better served elsewhere in their business because more often than not the company in question will manage all the advertising, marketing and promotion for their product. A wholesale distributors function is to only to store the products. Merchandise is obtained from the manufacturer and shipped to the clients that buy for resell to the final consumer. Chances are it is an agent wholesaling the goods in bulk especially if you come across a huge online merchant with products for resells. The price is increased a little bit to make a small profit, a dropship program is offered as a benefit and you make all the tough efforts of marketing and selling the goods for less cash. A different kind of indicator to discern the real deal from a fake wholesale distributor is a wonderful marketing strategy called a membership site. Usually, you will be charged a monthly fee to join the membership and receive featured benefits afforded only to members. Logically this is not sensible to participate in just get your products. These wholesale distributors are making a profit from the merchandise that is sold to you as well as a fee to buy it. Why would your clients pay you a monthly charge just to be able to buy the goods in your store? Well, because it works. So do not get enticed by this strategy    ...

  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your target market. Quality (71.8%) - If you're not willing or able to produce promotional products of adequate or superior quality, then it's better to employ another marketing strategy instead. Attractiveness (61.5%) - Your product must also be visually pleasing to the eye and most especially once more to your target market. If your promotional product's not something that your customer can proudly brandish in public, don't give it away. Customers also indicated their desire for promotional products that are tasteful (59.8%), but since taste is entirely subjective, make sure that your promotional product adheres to your target market's taste. Convenience (45.5%) - Convenience can convey different meanings, and if you want to play it safe then you need to use promotional products that are conveniently compact in size besides being convenient to use as well. Uniqueness (43.7%) - Promotional products should also be unique if possible, but you can worry about this later on. Longevity (28.2%) - And lastly, promotional products - if possible - should be durable. Tip #2 NEVER FORGET TO PRINT YOUR COMPANY'S NAME There's no point to having wholesale promotional products manufactured and given away if none of them bears the name of your company. Be careful, however, when having your company name printed because too large a print can be detrimental while too small a print can prove to be ineffective.     ...

  • Wholesale Beanies - Style and Fashion in Promotions

    In wintry climates, beanies are almost considered an integral part of one's clothing not just because it improves one's sense of fashion but also because it is one of the ways that a person can protect himself from the cold. Simple and fashionable, beanies are popular headgears of people from all ages. Schoolchildren are known to wear them a lot, and even college students do wear them as part of their fashion getup. On the other hand, even promotional companies buy Wholesale Beanies because they know that the popularity of beanies will be parlayed into positive effects during promotions. Beanies in Promotions Buying Wholesale Beanies provides companies with a chance to earn a lot in terms of promotion and in profit in the long run. By purchasing beanies in bulk, the cost per unit of the beanies is considerably lowered than when they are bought in small quantities. But aside from providing great savings, designing beanies is also an important consideration to see to it that the beanies used in promotions will be attuned to the preferences of the target market. To see success, the following points will be helpful: Know the target market for the distribution of beanies and design them as appropriate. For example, if schoolchildren are the target, one such design that has proven to be effective are propeller beanies. This particular design has a propeller on top of the beanie, which makes it an amusing piece of headgear. Wholesale Beanies must take into consideration the protection level that it can give to the recipients. Specifically, when given during the winter months, it will be more profitable for the promotions if thick beanies are distributed. Such beanies are usually made from nylon and wool that are better than cotton in giving protection from the cold. The beanies must also bear the logo or the name of the company using it for promotions. This is a basic concept in promotions, which is very important to see to it that the company is properly recognised for the items. Great Business Selling Beanies Wholesale While promotional companies go agog at the opportunity of using popular items like beanies in their promotions, there are companies that are doing just as well simply selling Wholesale Beanies. These companies are usually run by those who have a knack for knowing great business op    ...

Blog:
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The attributes of Promotional products


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